What is Social Marketing?
“You must be the change you wish to see in the world.”
Mahatma Gandhi
Social marketing is “the application of commercial marketing concepts and techniques to target populations to achieve the goal of positive social change. The change agent attempts to persuade others to accept, modify, or abandon certain ideas, attitudes, practices or behavior.” Phillip Kotler and Eduardo Roberto, 1971.
A lot has changed in public health and the environment in the last 30 years, but today's consumers and taxpayers have higher standards for companies and governments alike to solve public problems.
We help companies with strategic decisions and marketing of their corporate social responsibility commitments. We help governments and nonprofits change public opinion. And through it all, we move people to change their habits.
EnviroMedia Social Marketing helps clients be successful change agents
just like we helped the State of Texas reduce highway litter, Dell increase
electronics recycling among consumers and the North Texas Municipal Water
District cut customers’ water consumption.