Our Team: Valerie Davis
Title: Principal and CEO
Whether sounding a warning to greenwashers on NBC’s TODAY show or spending all day in a landfill to show her dismay at the state of U.S. recycling efforts, Valerie Davis passionately speaks out about conservation marketing, knowledge of natural resources and energy efficiency. Davis, along with business partner Kevin Tuerff, launched www.greenwashingindex.com to fight the forces of misleading advertising. They also provided observations and perspective for Environmental Leader from the United Nations Conference on Climate Change in Bali, Indonesia.
Davis is cofounder of EnviroMedia Social Marketing — America’s first full-service advertising and public relations firm dedicated solely to improving the environment and public health. Among Davis’ key client and project accomplishments: leading the Don’t Mess with Texas campaign to victory in the America’s Favorite Slogan Competition, beating Nike’s “Just Do It” and “Got Milk?”; spearheading research and brand creation for the Governor’s Water Conservation Implementation Task Force and Texas Water Development Board; and overseeing a water-saving education campaign which cut daily peak water-use within one region by 200 million gallons a day.
Davis has spoken in Washington, D.C. for the American Council for an Energy-Efficient Economy on “Social Marketing: Inspiring Individuals to Act on Energy Efficiency,” and has served as a panelist at the Potomac Watershed Trash Summit. She has been honored by the Austin Advertising Federation as “Ad Woman of the Year,” and led the Austin Ad Fed to national distinction by helping it win the American Advertising Association?s public-service award. Davis earned her Bachelor of Journalism at The University of Texas at Austin.