Environment

"Laws change; people die; the land remains."
Abraham Lincoln

Principals Kevin Tuerff and Valerie Davis were trained in pollution prevention at the State of Texas’ environmental regulation agency, which championed the idea that a healthy environment and a robust economy can go hand in hand.

EnviroMedia Social Marketing understands the technical, political, social and economic impacts of air, water and waste issues, and how consumers relate. Our research-based strategy and messaging help to educate consumers about simple steps they can take to improve the quality of our environment.

Studies show most consumers will take steps to conserve and reduce their environmental impact, if someone would just tell them how to do it. Our own campaigns have made huge impacts at increasing recycling, reducing vehicle pollution, conserving water, and more.


Dell Inc.
In 2002, activist groups brought the electronic waste debate to global, mainstream attention, honing their focus on Dell with the launch of their "Dude, Why Won't They Take Back My Dell?" campaign. Although Dell actively pursues sustainable solutions in its processes and products, the public was largely unaware of the company's environmental commitment. By piggybacking on the equity of the Dell brand, a small group of activists was garnering worldwide press coverage and labeling Dell as an environmental "laggard."

In March 2003, to support the online launch of Dell Recycling for consumers, GCI Group and EnviroMedia worked with Dell to raise consumer awareness of the electronics waste issue, promote the shared responsibility around product end-of-life issues, and educate consumers about responsible, easy and affordable disposal and donation options for unwanted computers.

Results:
• More than 40 million media impressions raising issue awareness.
• Unaided awareness of Dell's recycling events jumped to 38 percent in one year.
• Business Ethics magazine conferred Dell with its Environmental Progress Award, citing the company's leadership among its peers for instituting computer-takeback programs.
• The company's sustainability efforts were also noted in Fortune magazine's article naming Dell "America's Most Admired Company" for 2005.


“Don’t Mess with Texas,” Texas Department of Transportation
When EnviroMedia was awarded this contract in 1998, we turned to research to measure Texans’ attitudes and behaviors about litter. It revealed the state’s worst litterers were males and females ages 16 to 24. We named them Generation Litterer or “Gen L.” It also showed one out of three Texans admits they continue to litter.

With a new target audience and resolve to invigorate the Don’t Mess with Texas litter-prevention message, EnviroMedia launched a number of firsts for the popular campaign, including refreshing the campaign logo and engaging the audience through experiential marketing tactics.

Results:
• Less litter: The amount of litter that accumulates on Texas highways has decreased by 33 percent between 2000 and 2005.
• Fewer butts: Cigarette butt litter decreased by 10 percent between 2000 and 2005.

Recognition:
Campaign named "America's Favorite Slogan" in Advertising Week national poll sponsored by Yahoo! and USA Today.


“Water IQ: Know your water,” North Texas Municipal Water District
The one-two punch from a booming population and dry weather landed the North Texas Municipal Water District with its worst drought in 50 years. EnviroMedia stepped in to help with “Water IQ: Know your water,” a multifaceted educational campaign targeting businesses and 1.5 million consumers. Water IQ challenges people to learn more about their natural water source—Lake Lavon for NTMWD customers—and how wise, efficient daily water-use habits can make it last, especially during a drought.

EnviroMedia employed an umbrella of social marketing techniques to reach consumers at home, work and at play with simple, easy-to-implement tips. Within weeks, consumer awareness jumped markedly, and the district noted a drop in water consumption.

Results:
• Forty-two percent of NTMWD consumers know their water source, an 18-point improvement over general statewide awareness of 24 percent.
• For every $1 budgeted, EnviroMedia was able to generate $1.99 in added value through media relations and savvy media placement.
• Diligent media relations resulted in $1.5 million in added public relations value.
• North Texas Municipal Water District customers' peak-day water consumption dropped by 200 million gallons of water per day after the campaign launched in June 2006.

Past and Current Clients (partial list):

Abitibi Consolidated
Acequia
America Recycles Day
Carpet and Rug Institute
City of Dallas Water Utilities
City of Fort Worth Environmental Management
City of Lubbock Water Utilities
City of Plano Public Works
CleanFuel USA
Dell Inc.
Florida Solar Energy Center
The Freeman Company
Green Mountain Energy Company
H-E-B Grocery Co.
Hill Country Conservancy
Intechra
Keep Texas Beautiful
Lone Star Sierra Club
Lower Colorado River Authority
National Recycling Coalition
North Texas Clean Air Coalition
North Texas Municipal Water District
Nu-kote International/EnviroSmart
Puget Sound Energy
Recycling Alliance of Texas
South River Construction
Tetra Pak USA
Texas Commission on Environmental Quality
Texas Department of Public Safety
Texas Department of Transportation
Texas Water Development Board
The Home Depot
U.S. Environmental Protection Agency, Office of Solid Waste
Western Governors’ Association