Our award-winning TV spot “Phone Power” was strategically placed by EnviroMedia Buying Services to run repeatedly during broadcasts of the 2010 Bowl Championship Series football games. We’re confident these “Yes You Can” ads will again drive smokers and their families to call the American Cancer Society’s “Quit Line” (1-888-YES-QUIT) for free professional counseling on smoking cessation. Usually call volumes increase about 300 percent during these media campaigns. Online help is also available at yesquit.org.
EnviroMedia has been working on tobacco prevention and cessation for ten years now with the Texas Department of State Health Services, and research shows during that time, hundreds of thousands of smokers have taken action to quit their addiction to cigarettes.
Research reveals most smokers attempt quitting their habit several times, and that support from family, friends and others increases the chance of breaking their addiction.