EnviroMedia’s fearless leader, Valerie Davis, is taking her fight for authenticity in marketing back to Washington, D.C. This time, it’s about fruity, cocoa, frosted, flaky puffs made with whole grains and sold to children by a loveable unicorn who lives a in a forest of Technicolor fruit.
Valerie became a leading voice for authenticity in green marketing as a founder of this agency and of the Greenwashing Index. She offered input as the Federal Trade Commission revised its green marketing guidelines, and the final version of the Green Guides is expected any day now.
Now, it’s food marketing’s turn. The FTC is hosting a forum Tuesday about proposed guidelines for advertising foods to children. Valerie will be there, holding a unique position among stakeholders. She is a public health advocate, a behavior change expert, and a marketing agency owner. That’s a unique combination that enables her to speak as an advertiser and a champion for children’s health.
The FTC’s proposed guidelines would limit marketing to children to more nutritious foods. The guidelines would be voluntary, and food companies would have five years to implement them.
Read the FTC’s proposed guidelines, and check back for an update from Valerie on this step in the movement away from fattening America’s children.