“Giving up your seat on the bus to the elderly woman–every time.” That’s how my father explained ethics to me.
Like many businesses, we strive to keep ethics top of mind in every decision we make, from being choosy about the clients we work for, to the employees and vendors we hire.
In 2004, EnviroMedia was honored with the Samaritan Center’s Ethics in Business award. Among the hundreds of creative advertising and public relations awards we’ve received, this is one is most important. The trophy earned a permanent spot on our reception desk. In the selection process, graduate students from St. Edwards University interviewed our staff, vendors and clients about our business practices, and how we treat people. We even agreed to let the review team look at our books, verifying our accounting practices as an independently owned company.
After winning the award, I remember someone telling me, “It’s hard to climb atop the ethics flagpole because sometimes people look up and your ass is showing.”
We’re not perfect. But one thing we’re consistent about is using our voice to speak up when we see unethical behavior in business and government. In 2007, we started the Greenwashing Index with the University of Oregon, helping educate consumers about fraudulent environmental marketing claims by business and folks in our own advertising industry.
We also won’t sit idle when we witness corruption in government or business procurement. We have no problem competing for business, but you gotta play by the rules, every time.