Earth Day/Week/Month is naturally a busy time for EnviroMedia’s clients. Green Mountain Energy is dedicating a new solar array to the McAllen Chamber of Commerce. Climate Savers Computing Initiative is conducting a global social media contest with a new, energy efficient Dell laptop as a prize. And the the Home Builders Association of Metropolitan Portland is hosting the EcoVative Building Conference and Expo.
As a company, we’re most excited about the debut of our new favorite thing: an electric bike we purchased for our runner-clerk, Kamon Sams, to use for short deliveries rather than the hybird vehicle. (another favorite). He’ll complete his deliveries faster, with no pollution. We’ve nicknamed the bike the Green Hornet, and tricked it out with our company colors.
According to USA TODAY, by the end of 2010, China expects to sell 22 million electric bicycles. Check out the details of the Martin R-10 bike on our Green Detectives blog about “Our Favorite Green Things.”
Kamon and Ted Burton, executive vice president, debuted the bike and talked about green products on KVUE-TV’s Daybreak today.
Our staff will be walking to an Earth Day picnic in the park today. The Green Hornet will get there faster. Happy Earth Day!
EnviroMedia gathered with judges at Google’s headquarters in Mountainview, California last week to view and score the top 20 videos. Judges represented CSCI member companies Fujitsu, Google, HP, Intel, Intuit, Microsoft and Sun Microsystems.
The best videos used humor to capture viewer’s attention, but also provided simple tips to reduce the energy consumption used in personal computers. Click here to see more videos and learn more about the Power Down for the Planet campaign from CSCI.
You can help this energy efficiency/pollution prevention movement by forwarding these spots to your friends.
As we celebrate Earth Day 2009, we at EnviroMedia are carrying on our tradition of holding public service events to inform the public about climate change and energy conservation as well as promote environmental awareness in general. With the EPA’s announcement Friday that greenhouse gases endanger public health, perhaps this 39th Earth Day will take on more importance.
This year, we’ll be staging events in both Austin and Portland due to the addition of our new West Coast office. Our Austin staff will be partnering with Meals on Wheels (for which we’ve been volunteering for the last four years) to conduct “Energy Expert House Calls” for residents of Lyons Gardens Seniors Housing and Heritage Point Apartments. Our staff will be installing compact fluorescent light bulbs (CFLs) and educating residents on ways to become more energy-efficient, enabling them to save money and reduce greenhouse gas emissions in the process.
EnviroMedia staffer Jovena Kamenko performs for Fox 12 Good Day Oregon
In Portland, we’ll be focusing on educating the public about “vampire electronics”—household items such as televisions, kitchen appliances, computers and electronic device chargers—that suck electricity even when they’re not in use. “Vampire electronics” cost Americans billions of dollars each year in wasted electricity and generate tons of carbon dioxide emissions that contribute to climate change. Our “energy vampires” hit the airwaves six times this morning on Fox 12’s Good Day Oregon to tell consumers how they can take a few simple steps, such as unplugging these devices when not in use or purchasing special energy-saving power strips, to help slow climate change. So today, we ask that you take a few moments to think about ways you can cut back on your energy consumption. Make an Earth Day resolution to take action in your own home or office to reduce greenhouse gas emissions (and save yourself some money, too).
Happy Earth Day from EnviroMedia Social Marketing and Green Canary Sustainability Consulting.
Sincerely, Kevin Tuerff and Valerie Davis
What Our Clients Are Doing to Help the Planet
Students from University of Maine Win Power Down for the Planet Challenge
Climate Savers Computing Initiative today announced the University of Maine at Farmington…
Watch the Power Down for the Planet Video Challenge announcement video. Winners of the Video Challenge will be announced May 4.
Climate Savers Computing Initiative today announced the University of Maine at Farmington as the winner among a total of 19 universities in the first Power Down for the Planet Challenge. Twenty-four percent of those students pledged to turn off their PCs when they are not in use. Jackson State University came in second, and the University of Iowa, which came in third, recruited 13 percent of students to take the pledge and garnered the most pledges—6,013. The energy conservation/social marketing campaign was organized for our new client, Climate Savers Computing Initiative. In just three months, this higher education campaign produced the following results:
Total Power Down Pledges: 17,522
Total Carbon Offset: 3,197 tons per year
Dollars Saved: $459,953 per year
Energy Saved: 4,209,661 kWh per hour
Universities benefit by seeing real savings through lower energy bills and by producing fewer harmful emissions that lead to climate change. A university with 70,000 networked computers can save about $3 million per year just by activating power management features on all of its computers. Nationally, by enabling power saving features on desktop personal computers (PCs), college students could collectively contribute to annual savings of more than $150 million in energy costs.
The Climate Savers Computing Initiative is a nonprofit group led by Dell, Google, HP, Intel, Lenovo, Microsoft, and World Wildlife Fund. Sponsors include Acer, AMD, Delta Electronics, Fujitsu, Hitachi, Intuit, Lite-On, NEC, Sun and Supermicro.
Don’t Mess with Texas® 2009 Celebrity Intern Competition
Don’t Mess with Texas* has been conducting statewide auditions to select three summer interns to work on the nation’s premier litter prevention campaign, and the response has been overwhelming. The team conducted intern talent search events across the state, and many applicants also applied online and via mail. Two of the winners will be selected by our judges, and the third winner will be selected by online voting conducted between April 13 and May 1. Visit the Don’t Mess with Texas* Web site to watch their audition videos and vote for your favorite candidate at http://www.dontmesswithtexas.org/intern/.
The three winners will work here in June and July, and will perform duties such as promoting current Don’t Mess with Texas* programs, participate in statewide events, and will be assigned “litter challenges” where they will have the opportunity to develop and promote their own creative litter prevention ideas to persuade young people not to litter. Don’t Mess with Texas* intern campaign activities will be featured as Webisodes online.
Water IQ Helps Water Utilities Cope with Drought
Lake Travis is more than 20 feet below average (04/09)
Summer is not even here yet, and much of Texas is already in a severe drought. Water IQ is a Texas Water Development Board water awareness campaign that helps educate consumers on how to save water in Texas. Our experiential marketing teams are informing residential water users about the urgent need for water conservation and the best ways to reduce water use through outreach events for the North Texas Municipal Water District, Lone Star Groundwater Conservation District, Lower Colorado River Authority and the City of Austin.
The campaign has a track record of saving hundreds of millions of gallons of water through conservation. Through Water IQ, the North Texas Municipal Water District is hosting events at which patrons can take the Water IQ quiz on our interactive, touch-screen computer for the opportunity to win prizes, including reusable water bottles and shopping bags. You can find the touch-screen computer as well as the towering, 9-foot sprinkler head at local events and fairs. Water IQ events for the Lower Colorado River Authority in Central Texas are held at various fairs and festivals in north and west Travis county. At these events, patrons have the opportunity to win a Water IQ Home Makeover prize by pledging to save water in and around their home.
Austin Water Utility customers have the opportunity to register to get three free low-flow toilets, to replace older, water-wasting models. The city is conducting three outreach events to promote this program, and held a very successful one on April 18 at the YMCA Healthy Kids Day in Austin. Water IQ is based on research that revealed the more people know about their water source, the more willing they are to save it.
The City of Cedar Park and the Lone Star Groundwater Conservation District in Montgomery County also use Water IQ to educate their citizens. This highly successful campaign is getting the word out that, “Every Day is a Chance to Save.”
*Don’t Mess with Texas is a registered trademark of the Texas Department of Transportation.
If you’re reading this, there’s a pretty good chance you’re doing it on a computer screen. That screen — and everything it takes to make it work — uses energy. But you already know that, right? What you might not know is that the average desktop PC wastes half of the energy it consumes.
Yes: Half the energy it consumes is wasted.
While you probably can’t go back and redesign your computer right now to increase its energy efficiency, there is something you can do this Earth Day to greatly decrease the power it uses: set power management.
EnviroMedia is an active member of a nonprofit called Climate Savers Computing Initiative, a group dedicated to increasing implementation of power management and expanding deployment of energy-efficient PCs and servers. See the list of members here. Many workplaces are trapped in the myth that computers need to run all night to be backed up or that it takes more energy to turn computers off and on. If you’re reading this at work, find out if the computer you’re using has its power management settings engaged. Also ask around to make sure your workplace is in the process of making those changes network-wide. It saves energy, it saves money, and it helps us reduce our carbon footprint — all of which are important to meeting business and environmental goals.
You probably have a computer or two at home that could use a power management tweak. If so, there is a very simple Earth Day action you can take right now: pledge to set your power management on your home computers.
Once you have pledged (which should take about 3 minutes provided you don’t have to look up your zip code!), actually setting power management is easy.
Just follow the easy steps provided by Climate Savers Computing and you’ll be on the road to saving more than 600 KWh of electricity and up to $75 a year in energy costs. That equates to nearly half a ton of CO2 emissions. Not bad for a few minutes’ work, huh?
Thanks for getting involved in this small but powerful step – and while you’re gathered around the water cooler this Earth Day make sure you let others know how easy it is for them to make a difference, too.
At 8:30 am in Austin today, Earth Hour has already begun in cities in Australia, New Zealand and Fiji and Kuala Lampur.
Before and after Earth Hour in Sydney, Australia today
Tonight from 8:30-9:30 p.m. Austin time, I’ll be turning off the TV, lights and computer at home to make a statement about the importance of energy conservation related to global climate change. I invite you to do the same.
Participants in 4,000 of cities across the world are going dark for the hour, and at least 8 casinos on The Strip in Las Vegas will do the same.
What on earth will you do without the lights and TV blaring for an hour? Some have suggested dinner and sex by candlelight. If the weather is nice, invite your neighbors over for a drink and sit outside, and look at the stars.
Check out the Earth Hour Web site to see photos and video from around the world. The event in sponsored by World Wildlife Fund, and is getting support from governments and businesses like Google. Here is some video from Olympic Stadium in China.
Austin Will Power Down for Earth Week Instead
Unfortuantely, our hometown of Austin couldn’t get its act together in time to participate in this global event, but Austin City Council Member Lee Leffingwell, along with Council Member Mike Martinez and Council Member Randi Shade, unveiled a resolution yesterday aimed at promoting light and energy conservation throughout the City of Austin.
The resolution asks that the City of Austin turn lights out in city buildings from Friday, April 17th, at 9 PM, until Monday, April 20th, at 7 AM, leading into “Earth Week.” The city would also work with several community groups to encourage reduced light use during that weekend. The resolution also calls for a comprehensive review of light use at city buildings to determine opportunities for reducing light use and improving energy conservation.
That’s good. Hopefully the UT Tower and State Capitol will do the same. Lighting up all these downtown buildings at night begs the question, “How much money could taxpayers and businesses save if we turned those lights off at say, Midnight every night?”
Before you power down your computer tonight, be sure to check your computer’s energy settings. You could save $60 per computer, per year by turning off your computer at night and setting it to sleep after you’re away for for 15 minutes. Find out tips on computer power management and make the pledge to Power Down for the planet with Climate Savers Computing Initiative.
Call it a PR stunt for the planet, but hopefully it will begin to change attitudes about how we consume energy and the impact that has.
Universities Worldwide Challenged to Power Down for the Planet to Reduce CO2 Emissions
(PORTLAND, Ore.)—Colleges and universities around the world will be challenged to make a dent in pollution by powering down campus computers in a new global challenge. Climate Savers Computing Initiative, in collaboration with the U.S. Environmental Protection Agency’s Energy Star program, is organizing the challenge and inviting higher education institutions to take part.
One winning university will be selected internationally based on the highest percentage of on-campus staff, student and faculty pledges toward use of computer power management tools. Six founding universities of the campaign include: Ohio State University, Pennsylvania State University, Purdue University, University of California at San Diego, University of Iowa and University of Michigan. The deadline to enter the competition is March 13, 2009.
“The Power Down for the Planet program is designed to educate and engage college students on a large scale about their computer power consumption and how that affects the environment,” said Pat Tiernan, executive director of Climate Savers Computing Initiative, an international nonprofit organization committed to reducing IT-related waste by half by 2010. “College students in the U.S. alone can collectively make a one million-ton reduction of carbon dioxide emissions by better managing their computers.”
Benefits for Participating Universities: Dollars and Sense
Universities benefit by seeing real savings through lower energy bills and by producing fewer harmful emissions that lead to climate change. A university with 70,000 networked computers can save about $3 million per year just by activating power management features on all of its computers. That’s the equivalent of removing 4,500 cars from the road for an entire year. Nationally, by enabling power saving features on desktop personal computers (PCs), college students could collectively contribute to annual savings of more than $150 million in energy costs.
Additional benefits for universities joining Power Down for the Planet challenge include fostering student involvement, demonstrating eco-leadership and fighting climate change.
What It Takes to Power Down
Countdown to Earth Day
March 13 is the deadline for schools to sign up to participate in the Power Down for the Planet challenge. The contest is twofold: A viral video component begins March 2 for students, and a university-wide pledge challenge begins March 23. Student video winners, as well as one university pledge drive winner, will be announced Earth Day — April 22.
Competing schools will be featured on the Climate Savers Computing’s Power Down for the Planet Web site at www.powerdownfortheplanet.org , where each university will have its own pledge page. Because schools vary by size, a winner is determined by the largest percentage of the campus community who has made a commitment. This head-to-head competition relies on students and faculty to rally and engage others on campus to make the pledge.
The video contest calls for students to create the best video that helps tell the Climate Savers Computing story about power management. The winning student videos will be judged based on a combination of content and relevance. Students will win prizes, and their stories will be part of a global video campaign designed to help expose students to ideas from around the world.
The Power Down for the Planet Web site also offers downloadable materials, online widgets and e-mail notifications to help promote the challenge.
About Climate Savers Computing
The Climate Savers Computing Initiative is a nonprofit group of eco-conscious consumers, businesses and conservation organizations dedicated to reducing the energy consumption of computers. Nearly 300 companies and organizations have joined the Initiative since its launch in June 2007, and thousands of individuals have pledged their support. The Initiative is led by Dell, Google, HP, Intel, Lenovo, Microsoft, and World Wildlife Fund. Sponsors include Acer, AMD, Delta Electronics, Fujitsu, Hitachi, Intuit, Lite-On, NEC, Sun and Supermicro.
EnviroMedia is 12 years old today, and while we’re opening an office in Portland, Oregon this year, we’re very proud of our Austin roots. So, for our new friends, those of you who haven’t seen us in person for a while, and for people who just want to check out our digs and culture, here’s a fun, new video tour of our green headquarters.
The EnviroMedia /Green Canary Management Team celebrates after a Portland scavenger hunt. Teams followed the "Amazing Race" format as they looked for clues on unique spots across PDX that demonstrate Oregon's public health and the environmental issues.
We started EnviroMedia 12 years ago thinking there was room for a firm dedicated solely to promoting health and the environment. We’ve stayed busy ever since, and now find ourselves championing authentic green marketing in a world full of some ugly shades of green. Last week, we explored greenwashing at the first-ever Greenwashing Forum—hosted by our Greenwashing Index academic partners at The University of Oregon. A sell-out crowd showed up to figure out how to combat companies that spend more time and money on green advertising than actually implementing environmentally friendly practices. Read what happened at the forum from The Oregonian environmental writer’s blog.
Washington Times Spotlights Workshop, Research
According to a new study commissioned by EnviroMedia in partnership with Green Seal, four out of five Americans say they’re still buying green products and services today—which sometimes cost more—even in the midst of a U.S. recession. We released the new study, fielded by Opinion Research Corporation in January, from the Greenwashing Forum in Portland. Half of the 1,000 people surveyed say they are buying just as many green products now as before the economic downturn, while 19 percent say they are buying more green products. You can read the Washington Times coverage here , or details on the research here.
Four New Clients: Global Energy Efficiency, US Recycling, Oregon Alternative Fuels and Healthy Foods Campaigns
EnviroMedia Social Marketing is now working with Climate Savers Computing Initiative to achieve its mission of reducing computer power consumption 50 percent by 2010. The Initiative is led by Dell, Google, HP, Intel, Lenovo, Microsoft, and World Wildlife Fund. Sponsors include Acer, AMD, Delta Electronics, Fujitsu, Hitachi, Intuit, Lite-On, NEC, Sun and Supermicro.
Going back to our recycling roots, EnviroMedia is working with the U.S. Carton Council to implement a national aseptic packaging recycling campaign in conjunction with Waste Management.