Just as big soda prepared to run ads costing $3.5 million each for airtime during Super Bowl XLVI, the California Center for Public Health Advocacy (CCPHA) launched its “Kick the Can” website designed to get Americans to drink fewer sugary beverages.
According to the Kick the Can website, “People who drink even one or two sugary drinks per day have a 27% higher risk for developing type 2 diabetes.”
Take a look at Pepsi’s Elton John ad, which ran during Sunday’s Super Bowl.
Coke’s polar bears were back in several Super Bowl commercials, including this one:
“With soda a prime contributor to the obesity and diabetes epidemics, it is a shame that Coke and Pepsi continue to spend millions of dollars a minute encouraging people – children! – to drink their sugary slop,” said Dr. Harold Goldstein, executive director of CCPHA. “At one time Pepsi said they would focus more on their healthier product line. Evidently they have gone back to the dark side.”
Kick the Can invites Americans to sign a petition urging the beverage industry to:
- Stop all advertising and promotion of sugary drinks to children under the age of 16.
- Print prominent warning notices stating the link between consumption and obesity, diabetes and tooth decay.
- Stop selling sugary drinks in places frequented by children.
- Put in large print the number of teaspoons of sugar on the front of each container.
- Stop promoting sports drinks as a healthy beverage.
- Charge more for sugary drinks than for equivalent no-calorie beverages.
- Stop promoting the sale of sugary drinks at store entrances, in checkout aisles and on store windows.