How We Do It
We are a unique animal. While old-guard marketing firms are rushing to jump on the green bandwagon, we’ve spent more than a decade focused exclusively on social marketing. In the process, we’ve developed a comprehensive, 360-degree approach that combines the full-service capabilities of larger ad agencies, P.R. firms and experiential marketing specialists. Although we’ve seamlessly integrated these services under one roof, we’ve still retained the nimbleness, expertise and personal attention that comes with a smaller shop.
Research
Research forms the basis of everything we do at EnviroMedia Social Marketing. Digging deep into existing marketplace conditions, target audience and stakeholders, similar campaigns, established trends and the “competition” builds a more complete picture and helps ensure critical details are not overlooked.
Creative Services
We pride ourselves on our creative thinking across the full spectrum of advertising media. This includes traditional venues such as TV and radio, longer-form video production, print, billboards and direct mail. “New media,” including complete Web sites, online games, banner ads and other interactive content. And just about anything else that can bring your brand message to life — bumper stickers, book covers, media kits, posters, event planning guides and more. At EnviroMedia, every creative element we develop is evaluated for memorability, strategic effectiveness, cultural appropriateness and its ability to add value to your brand.
Outreach & Experiential Marketing
When it comes to engaging the grassroots, no one does it like EnviroMedia Social Marketing. We’ve installed 14-foot lawn sprinklers in malls to draw attention to outdoor water-saving tips. Set up shop at the annual FFA convention to educate and entertain on the health effects of smokeless tobacco. Even handed out designer litter bags on the beach during Spring Break. With our strong network of contacts throughout the U.S., it’s easy to recruit local governments, chambers of commerce and minority or environmental groups to leverage resources and help us get our message out to their members or customers.
Public Relations
P.R. represents one of the most cost-effective ways to showcase a program. EnviroMedia Social Marketing has experience with traditional media relations tactics, feature article writing, interview placement, newsletter development, blog management, public speaking and conference participation, as well as less traditional means of publicity such as special events and viral marketing campaigns. We’ve generated millions of dollars in earned media for our clients.
Media Planning & Buying
We are experts in developing comprehensive, strategic media campaigns that successfully reach a target audience and change their behavior, increase awareness and/or inspire them to take appropriate action. Our in-house media planning and buying group provides target-appropriate research that drives the recommended media plan; negotiates buys on your behalf; traffics the creative to media vendors; provides detailed reporting; and reconciles vendor invoices.