I Recycle. Do You? America Recycles Day in Austin

EnviroMedia Social Marketing Hosts Successful Recycling Party

For Immediate Release: Nov. 16, 2010

Media Contacts:
EnviroMedia Social Marketing 512-476-4368 (office)
Kelli Johnson, [email protected]

AUSTIN, Texas (Nov. 16, 2010) — “I Recycle” was the theme of the 2010 America Recycles Day (ARD), which took place on November 15. Millions of Americans have pledged to increase their recycling habits at home and at work over the 13-year history of ARD, a nationally-recognized initiative that is organized by Keep America Beautiful and was started by EnviroMedia co-founders Kevin Tuerff and Valerie Davis.

EnviroMedia and other tenants of Hartland Plaza in Austin proudly declared “I Recycle. Do you?” on November 15 by shredding 2,500 pounds of paper and collecting 1,390 pounds of computer components for Goodwill Industries.

“America Recycles Day is designed to educate, motivate, and inspire individuals to recycle more while encouraging their friends and families to do the same,” said Keep America Beautiful President and CEO Matt McKenna. “Keep America Beautiful encourages you to participate in ARD and celebrate what can be accomplished when everyone works together to promote recycling efforts 365 days a year.”

Visit americarecyclesday.org to find a future event near you or to register your organization for an event.

About EnviroMedia Social Marketing
EnviroMedia formed in 1997 as the nation’s first full-service marketing firm focused solely on environmental and public health issues. Offices include headquarters in Austin, Texas, and a West Coast branch in Portland, Oregon. EnviroMedia creates authentic public education campaigns for environmental and public health clients. In 2009, preceding the United Nations climate change talks in Copenhagen, EnviroMedia launched GreenDetectives.net to help consumers understand and decode complex climate change issues and terms. For more information, visit EnviroMedia.com.

About Keep America Beautiful, Inc.
Keep America Beautiful, Inc., established in 1953, is the nation’s largest volunteer-based community action and education organization. With a network of over 1,200 affiliate and participating organizations, Keep America Beautiful forms public private partnerships and programs that engage individuals to take greater responsibility for improving their community environments. To join America Recycles Day, visit www.americarecyclesday.org. To learn more about Keep America Beautiful, visit www.kab.org.

Our first client: H-E-B Environmental Affairs (1997)

America Recycles Day is cofounded by EnviroMedia. (1997)

With a staff of four, EnviroMedia wins Don't Mess with Texas (1998),
which we later lead to victory as America's Favorite Slogan. (2006)

Our work with Texas tobacco prevention and cessation campaigns begins. (2000)

We add Pay It Forward 9/11 to regular community service work,
which has always included Adopt-a-Highway and Meals on Wheels. (2002)

EnviroMedia becomes the agency of record for Green Mountain Energy Company. (2002)

EnviroMedia is recognized for niche and core values with Ethics
in Business Award from Samaritan Center, St. Edward's University. (2003)

EnviroMedia begins work with Texas Department of State Health Services,
fighting the flu, HIV/AIDS, and obesity. (2003)

EnviroMedia helps take Dell from “environmental laggard” to
“environmental leader” in electronics recycling. (2003)

North Texas Municipal Water District becomes first to launch Water IQ,
the conservation brand we created for the State of Texas. (2005)

Agency principals attend their first United Nations
Climate Change Conference in Bali, Indonesia. (2007)

EnviroMedia partners with University of Oregon to launch GreenwashingIndex.com,
which Brandweek names a "Bright Idea of the Year." (2008)

We open our West Coast office in Portland, Oregon, the other "weird" city. Clients have included
Oregon State University, Northwest Health Foundation, and Puget Sound Partnership. (2008)

car2go hires EnviroMedia to help introduce North America to a better way to carshare. (2011)

EnviroMedia is named one of top five small agencies of the year by PRWeek. (2012)

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