Newsletter Archives
Vol. 10 No. 1 • February 2006
Turning 9 Is So Fine
When I was a boy, I remember my Aunt Doris commemorating my birthday by calling me "Kevin-nine-is-so-fine." Of course I liked that. Nine years ago on February 10, Tuerff-Davis EnviroMedia was incorporated as the first PR and advertising agency in the country dedicated solely to improving the environment and public health. Today, we have 39 employees, and last year we grossed more than $9 million in revenue. Nine is still fine.
"No Shower Day" for Employees Highlights Drought and Conservation
Lots of baseball caps and T-shirts are the standard dress at EnviroMedia's office today. Since our office will be closed for "Founder's Day," all our agency employees wanted to mark the agency's anniversary by demonstrating the importance of saving water. With Texas and many other states facing a serious drought, we decided to ask employees to avoid showering for one day. Considering the average person showering uses up to 50 gallons of water, we figured in just one day EnviroMedians could conserve as much as 2,000 gallons of water. And no, the smell of conservation wasn't bad at all. Those who don't want to skip bathing should install low-flow showerheads. That's the single most effective step to save water indoors.
VOTEXAS Launched by Texas Secretary of State Roger Williams
Texas Secretary of State Roger Williams debuted the new VOTEXAS public education campaign at a Capitol news conference January 18. "VOTEXAS: Easier. Faster. More Secure." is featured in new TV and radio PSAs running through the March primary elections March 7, and again in the fall. Our specially wrapped RV is traveling the state along with Secretary Williams to dozens of community events to educate Texans about new electronic voting equipment. EnviroMedia is working with Burson-Marsteller in this effort. For more information, visit www.votexas.org.
State's Top PR Awards Go to EnviroMedia Campaigns
The Texas Public Relations Association (TPRA) will be presenting EnviroMedia and its clients with the following awards at its annual banquet February 25.
- Silver Spur, Community Relations – During the 2005 flu shot crisis, the Texas Department of State Health Services (DSHS) turned to EnviroMedia to implement an urgent statewide public education campaign focusing on tips for all Texans to avoid catching the flu and colds. Within weeks, we produced TV and radio ads and conducted a six-city "Flu Fighters" outreach tour, which included media coverage in every market.
- Silver Spur, Marketing – DSHS and the Texas Health and Human Services Commission took a proactive approach to ensure the state's 500,000 poor, elderly and disabled clients would be educated about the Medicare Rx program that began January 1. EnviroMedia conducted market research to develop the "Medicare Rx: Helping Texans Get It" campaign, which included direct mail, a Web site, collateral material and print ads.
- Best of Texas – EnviroMedia's video for DSHS's bioterrorism and emergency preparedness program, and a press kit for the Texas Department of Transportation's Don't Mess with Texas 20th anniversary also won top honors.
Our clients from Dell Sustainability recently hosted members of the Electronics Industry Code of Conduct (EICC) at EnviroMedia's offices. The group, which includes sustainability and purchasing executives from the nation's largest computer and television manufacturers, spent three days at our office last month as they developed common standards and best practices for corporate social responsibility. Clients who enjoy spending time in our green-built space are welcomed to book a conference room here for a special occasion, as long as you don't mind my dog Jasmine popping in from time to time.
Design Work Featured in HOW Magazine
EnviroMedia is in this month's renowned HOW magazine as one of four U.S. agencies "who specialize in spinning their personal convictions into visual communications that make a difference." Some of our work for Don't Mess with Texas and DSHS's tobacco prevention campaigns are featured in the article, "Good Company."