Newsletter Archives
Vol. 10 No. 2 • March 2006
EnviroMedia Scores Two Big Wins
Saturday, Feb. 25 was a huge day for EnviroMedia—we won Texas' top PR award for a company, and we won a major new water conservation contract.EnviroMedia Honored with Top Award from the Texas PR Association
The Texas Public Relations Association (TPRA) surprised Tuerff-Davis EnviroMedia Inc. with its highest award for an organization-the 2006 Lone Star Award. EnviroMedia is the first public relations agency honored with this professional accolade.
Kevin Tuerff and Valerie Davis, EnviroMedia co-founders and principals, accepted the award Saturday, Feb. 25, at the annual TPRA Awards banquet in Austin. The Lone Star Award recognizes a company that places a high priority on public relations and one that exemplifies outstanding ethics when working with employees, community members, suppliers and clients.
At the TPRA banquet Saturday, Kevin Tuerff noted, "We founded an agency where we do good things in business and life, and Valerie and I challenge everyone here to do the same. We, as PR professionals, have a great opportunity to tell the truth and be ethical in the PR practice."
The Lone Star Award is only presented in years when the TPRA board of directors finds a deserving nominee. Nominees must be a Texas company or a company with major operations in Texas. The company must not only support the public relations profession but the development of its employees as well.
Previous Lone Star Award winners include Dell Inc., RadioShack Corporation, Southwest Airlines Co. and Valero Energy Corporation, among others.
Back at the office Monday, Kevin and Valerie celebrated with our staff by showing off their big, new glass trophy and distributing yellow roses to all. Unfortunately, no one knew all the words to "Yellow Rose of Texas."
Drought Relief on the Way: EnviroMedia to Help North Texas Municipal Water District
Also on Saturday, the North Texas Municipal Water District (NTMWD) hired EnviroMedia to develop a comprehensive water awareness campaign in response to the region's ongoing drought.
The campaign begins immediately and features media relations, advertising and experiential "outreach" marketing. The campaign targets North Texas residents with water-saving tips, while educating them about the natural source of their water. Research indicates people who know the natural source of their water are more likely to conserve. Like many parts of the state, North Texas is facing a severe drought-one of the worst in 50 years.
The NTMWD Regional Water System provides treated drinking water supplies to more than 1.5 million people in the 60 cities, towns, special utility districts and water supply corporations. NTMWD uses a raw water supply from the conservation pool of Lavon Lake as well as from water right permits it holds in Lake Texoma and Lake Chapman, also known as Cooper Lake. The District is developing additional sources of raw water to supply the rapidly increasing needs of its members and customer cities.
EnviroMedia is a leading expert on water conservation and has worked for the Texas Water Development Board and the City of Dallas Water Utilities. EnviroMedia is also working on a conservation campaign for the Lower Colorado River Authority.