Put simply, social marketing harnesses the power of marketing to create stronger businesses, happier customers, and a better world.
A lot has changed in public health and the environment since the advent of social marketing more than 30 years ago. But today’s consumers and taxpayers have higher standards for both companies and governments to solve public problems.
We help companies with strategic decisions and marketing of their corporate social responsibility commitments. We help governments and nonprofits change public opinion. And through it all, we move people to change their habits and ultimately change the world.