Research

Research guides everything we do at EnviroMedia. Researching your target audience, similar campaigns, established trends and the competition allows us to build a foundation that supports your social marketing campaign. EnviroMedia uses the country's most innovative attitude and behavioral marketing resources to create campaigns your target audiences will embrace.

Research leads to phenomenal results for our clients:

Tobacco is Foul
Before: Research showed that middle school students who believe smoking is relaxing are five times more likely to start smoking later.

See the Public Service Announcement link opens in a new window

After: Kids who saw this PSA daily or almost daily were over one-third less likely to believe that smoking would help them relax.

VOTEXAS
Before: Research showed that many Texans were leery about the security of electronic voting, and that many don't vote because of misperceptions that it's a hassle.

See the Public Service Announcement link opens in a new window

After: Post-campaign research shows that 80 percent of Texans agree that voting is easier, 80 percent believe it's faster, and 72 percent believe it's more secure.

Be sure to check out the results from EnviroMedia's national survey about climate change.